Sales realization refers to the decisive step of placing finished products on the market via various channels. This process is essential for the economic success of a company and significantly influences the visibility and availability of products. It is important to emphasize that sales realization does not necessarily have to correspond to the withdrawal unit, which creates room for versatile and optimized sales strategies.

In practice, sales realization can take place in different ways, adapted to the specific requirements of the market. One example of this is shortened two-stage picking, in which an outer packaging unit is removed. However, picked sales units are stored in customer-specific picking containers. This adjustment shows that sales realization varies at different levels and does not necessarily correspond to the unit that was taken directly from the warehouse.

Logistics plays a crucial role in sales realization as it ensures the smooth processing of goods flows. Efficient sales realization enables companies to bring their products to market promptly, meet customer needs and secure competitive advantages. Logistics processes must be flexible in order to meet the requirements of different distribution channels.