also known as the bullwhip effect or whiplash effect) is an effect that can occur in long, multi-stage value chains. Minor fluctuations in demand on the market have a knock-on effect and can have an extreme impact on production planning and quantities right up to the suppliers. The reason for this lies in the inadequate and untimely flow of information or in the excessive safety awareness of the players along the supply chain.

Source: logipedia / Fraunhofer IML