The sales forecast, also known as the sales forecast, plays a crucial role in planning the sales opportunities for finished products. This forecast takes into account not only the type and quantity of products to be sold, but also the temporal and spatial aspect of sales opportunities. The sales forecast is based on a comprehensive analysis of market data, which is projected into the future using various forecasting methods. This market data includes customer requirements, price trends and the development of demand, and thus forms the basis for sound corporate planning.

In business practice, different forecasting methods are used to create a precise sales forecast. This enables companies to better prepare for future challenges, optimize inventories and efficiently manage production capacities. The sales forecast serves as a guide for the strategic direction of a company and enables it to react to changing market requirements in a targeted manner.

The sales forecast is particularly important in logistics planning, as it forms the basis for the sales plan. The sales forecast therefore directly influences decisions on the timing, location and quantity of goods to be produced or procured. A precise sales forecast helps to minimize costs, maximize efficiency and strengthen a company’s competitiveness.