The sales plan, known in English as the “marketing program” or “sales plan”, plays a crucial role in logistics by determining the type and quantity of products to be sold and the time and place of sale. It is important to emphasize that the sales plan does not necessarily have to correspond to the withdrawal unit, which creates room for versatile and optimized sales processes.

In the shortened two-stage picking process, an outer packaging unit is picked as an example, while picked sales units are then placed in customer-specific picking containers. This shows that the sales plan varies at different levels and does not necessarily correspond to the unit that was taken directly from the warehouse.

The success of a sales plan is based on precise sales forecasts and/or customer orders. In the logistics sector, precise sales planning enables the optimal alignment of stock levels and the efficient management of supply chains. Companies can react flexibly to market requirements and ensure that the right products are available in the right place at the right time.